The Canadian-based store and producer of modern furnishings and domestic décor has opened a store at The Shops at North Bridge in downtown Chicago, with another opening within the town’s Lincoln Park region this summertime. And in the late summertime, the emblem will open a flagship in Manhattan. The new stores will join EQ3’s present U.S. Locations in Emeryville, Calif., and San Francisco.
“We are very excited to deliver our specific product offering into the Chicago and New York markets,” stated Mark Letain, president EQ3. “As a company that designs and manufactures maximum of what we promote, we agree within and stand in the back of our merchandise and are devoted to providing clients with the super, modern layout that they assume.” EQ3’s store on the Shops at North Bridge reflects the business enterprise’s present-day idea. It is designed to create a residential feeling, with a layout that encourages a “meaningful meandering” at some point of the gap. Displays spotlight the tales in the back of the products and their designers and how they may be shaped to healthy a patron’s domestic.
The design middle, a centralized vicinity inside the shop, has been reimagined to help simplify the shopping revel in. It offers unfastened design consultations, information about the customizable furniture options, from sofas to espresso tables, upholstery swatches, takeaway catalogues, and seasonal lookbooks that spotlight new products and the testimonies behind them. EQ3 said it’s going to maintain to adapt its retail experience and idea, adapting to the ever-converting market with every region. For example, EQ3’s Lincoln Park outpost will show off large deep-seated sectionals, eating tables, credenzas, and greater. At the same time, the product traces in New York will introduce smaller sofas and modular fixtures together with expandable tables, garage, and add-ons.
“We need to encourage clients to stumble upon a diffusion of objects they maybe didn’t know they have been searching out, solutions they didn’t know they wished, and introduce them to newly released designs in a unique way,” explains Thom Fougere, the innovative director of EQ3. “Our purpose changed into to feature readability and simplicity, empowering customers to make layout choices personalized to them.” Founded in 2001, EQ3 champions authentic layout and domestic production. Along with its specific product line, EQ3 has extended its retail providing by way of partnering with iconic brands consisting of Herman Miller, Marimekko, Vitra, Casper, and greater. It has eleven stores across Canada, three U.S. Places, and a wholesale and e-trade presence.