CHENNAI: Thanks to the Internet, in particular web sites like Pinterest, the highlight on domestic decor isn’t going away each time quickly. Radeesh, the lights clothier and proprietor of The Purple Turtles, started out his store in the town years returned. CE talks to him to realize greater approximately how Chennai has opened up to the brand and the way the Internet is fuelling the house decor space.

How has Chennai been as a market for The Purple Turtles?
It has been nearly years on account that we started the shop in Chennai, and it’s been a superb marketplace. Many of our clients who work in Bengaluru are from Chennai so it will become convenient for them to choose up our stuff for their homes at the store. Bengaluru is the satisfactory appearing town also because we do many initiatives there. As a retail store, Chennai has been one in every of our accurate performers and is swiftly catching up.


Were you hesitant earlier than coming into the Chennai market?
Yes, we did have apprehensions as we have been warned that the metropolis is conservative and those could pick to spend on garments and cars in place of on decor. But, this has been confirmed wrong due to the fact the town has come of age and those need to experiment.

What do you suspect has led to this variation?
The more youthful era is nicely-travelled and is looking at compact, smaller homes. They decide on doing up their personal houses and are putting in place holiday homes. Pinterest and Instagram have virtually helped in placing the highlight on domestic decor and furnishing. In truth, humans arise to us with pics from the Internet and ask if we’ve got stuff like that or if we are able to replicate those designs. The largest thing that has passed off is that the mindset has changed.

Why did you sense the want to release brick and mortar stores whilst lots of manufacturers in this class are on line?
Furniture is a hint-and-experience factor so I don’t see the point of getting handiest an internet presence. That’s why you see many on-line gamers establishing up experience centres so that human beings can get a feel of the fixtures in preference to having it delivered and then realising that they do now not like it. We have a web presence however that is especially to cater to folks who are from tier II towns and who probable do now not have get right of entry to to one of the stores.

Anything thrilling that humans can look ahead to out of your logo?
We flip 10 in December this 12 months and we are planning a variety of line extensions in addition to launching an distinct garden store — Beruru — and increasing to encompass wall decor like wall installations in our services.

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