Rent the Runway is expanding past just renting clothier dresses, denim, and handbags, and now will lease you throw blankets and decorative pillows. With an extra than 10 million contributors nowadays, the condo platform has grown greater popular as a extra quantity of ladies locates it appealing to swap out their clothes and accessories each month — or while often as each week. They can try new brands and keep away from repeating clothing beneath month-to-month plans for $159 and $89, relying on the frequency of replacing objects.
Now, Rent the Runway gives customers the ability to switch decorations for their houses as a great deal as they need. To make this take place, Rent the Runway can be partnering with furniture retailer West Elm, beginning Thursday. Members will now be able to pick from extra than a dozen so-known bundles, every with 3 to 4 gadgets, curated by West Elm. The items — intended to enhance bedrooms and living rooms — usually consist of soft items like quilts, shams, and coverlets. Selecting one bundle of gadgets to rent will be like renting one piece of apparel to keep with the enterprise.
Just just like the garments that go in your closet, “what we installed our houses is a mirrored image of personal style,” COO Maureen Sullivan said. “West Elm resonates with our clients, too.” She said current buyers have been asking Rent the Runway for domestic goods. In venturing into the house decor category, Rent the Runway aims to attract even extra human beings across the U.S., growing its club base even as keeping present customers. It has partnered with greater than six hundred manufacturers to amplify its clothing business, along with Kate Spade, Levi’s, and Diane von Furstenberg. As a corporation, Rent the Runway “understands the shift in patron conduct and is embracing it,” Sullivan stated.
The shift is largely being pushed with the aid of millennials, who more frequently than not don’t want to make purchases for matters they’ll in all likelihood become bored of. Sullivan said clients would need to rent domestic fixtures for unique events like house parties or while guests visit. But quite a few, this collaboration with West Elm can also be a studying enjoy for Rent the Runway to look what varieties of “use instances” arise, she added. Just as they do with the clothing currently through Rent the Runway, contributors will also have the choice to finally purchase any of the West Elm objects they hire at a reduced fee. This weekend, at the annual SXSW conference in Austin, Texas, Rent the Runway will be operating a mini pop-up shop for its garments inside one of West Elm’s Texas shops to mark the foray into the home class. This is the first time the organisation has improved past apparel and accessories. However, Sullivan said Rent the Runway is thinking about moving into different categories.
