CERA Sanitaryware Ltd, which forayed into the ₹30,000-crore modular kitchen marketplace a month ago with Senator Cucine, is aiming at a revenue of ₹100 crore from this segment by the cease of the next financial 12 months. This would represent round 5 per cent of the sales of the corporation, said Atul Sanghvi, Executive Director – CERA Sanitaryware.

This is an extension of its logo Senator, a premium brand for sanitaryware, faucets and mirrors, which was released a yr in the past. The enterprise pursuits to installation 30 outlets for Senator Cucine with the aid of the give up of this monetary yr, with 70 greater to be installation via the quit of the next financial yr. There are stores developing in Pune, Delhi and Jalandhar.


“The modular kitchen category will assist the Senator emblem to grow. We believe the rub-off of modular kitchen is likewise going to come back on the sanitaryware (category) and vice-versa . We need to consolidate our position in sanitaryware and faucets and improve our proportion in modular kitchen and tiles,” Sanghvi advised BusinessLine.

By the cease of this economic 12 months, the modular kitchen class is expected to make contributions ₹45 crore to the company, to be able to represent round 3 in keeping with cent of the sales. Senator Cucine changed into released in Kochi on March 9.

CERA has tied up with an Italian enterprise, Spagnol Group, for the Senator Cucine. The product might be customised to the desires of the purchaser and might be completely imported from Italy, with at least three months required for the goods to be added.

Sanghvi said that the Spagnol Group has been inside the modular kitchen business for 50 years now and has completed OEMs for different Italian brands. “Once we reach a selected extent level with them, then they will be setting up a (production) plant in JV with us in India… It may also take a couple of years. ” he stated, adding that there may be no concrete plan as of now.

The target audience for the Senator Cucine will include no longer just metros but tier-2 and tier-three towns, as well.

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