Cera Sanitaryware Ltd, which forayed into the ₹30,000-crore modular kitchen marketplace a month ago with Senator Cucine, aims at a revenue of ₹100 crores from this segment by the end of the next financial 12 months. This would represent around 5 percent of the corporation’s sales, said Atul Sanghvi, Executive Director – CERA Sanitaryware.
This is an extension of its logo, Senator, a premium brand for sanitaryware, faucets, and mirrors, released a year ago. The enterprise pursues installing 30 outlets for Senator Cucine with the aid of the give-up of this monetary year, with 70 greater to be installed by the quit of the next financial year. Stores are developing in Pune, Delhi, and Jalandhar.
“The modular kitchen category will assist the Senator emblem to grow. We believe the modular kitchen’s rub-off will return on the sanitaryware (category) and vice-versa. We need to consolidate our position in sanitaryware and faucets and improve our proportion in modular kitchen and tiles,” Sanghvi advised BusinessLine.
By the end of this economical 12 months, the modular kitchen class is expected to make contributions of ₹45 crores to the company to represent round 3 in keeping with cent of the sales. Senator Cucine’s change was released in Kochi on March 9.
CERA has partnered with an Italian enterprise, Spagnol Group, for Senator Cucine. The product might be customized to the purchaser’s desires and completely imported from Italy, with at least three months required for the goods to be added.
Sanghvi said that the Spagnol Group has been in the modular kitchen business for 50 years and has completed OEMs for different Italian brands. “Once we reach a selected extent level with them, they will set up a (production) plant in JV with us in India... It may also take a couple of years,” he stated, adding that there may be no concrete plan.
The target audience for Senator Cucine will include no longer just metros but tier-2 and tier-three towns, as well.