In the Swiss furnishings enterprise rumbles, it’s simply superb. Since it’s miles much extra than a Table or chair to push. The opening of the primary XXXLutz furnishings house nearly 12 months ago, in Rothrist, AG, for numerous exhilaration, so the enlargement plans of the Austrian furnishings large capacity, the industry is on the head. VIEW white: Yesterday, the floor-breaking ceremony for every other Austrian fixtures temple in Affoltern am Albis, close to Zurich. The beginning is scheduled for 2021: “The Albis Park is good for XXXLutz. Thus, we can conclude the extra Zurich vicinity, as well as massive elements of Central Switzerland, made it hard,” confirms Meinrad Fleischmann (58) the growth plans.
The former furniture-Pfister-leader Fleischmann drove the Austrian furnishings Expansion of offerings in Switzerland. As superb as Ikea Like, the first is also the go-out for the second Swiss fixtures house of the Austrians positioned after a freeway. The target is Central Switzerland, which is not saturated compared to other areas with huge fixtures markets. The plans for similar Expansion are already nicely advanced. A 0.33 place is already recognized, which includes VIEW-and-white: In Dietikon, ZH, the third XXXLutz keep. Wants to affirm the no-one – not deny but also. And therefore will no longer deliver the Austrian furniture massive satisfied. “Our aim is a community of stores, which corresponds to the community of Ikea in Switzerland,” says Fleischmann, the pursuits of the Austrians.
Hard combat for survival Implements the Austrian’s enlargement plans. This brand new giant throws an extra sales capacity of an anticipated 300 million Swiss francs within the Swiss fixtures. In this example, the market shrinks in Switzerland for years. Three. Eight billion Swiss francs were were implemented in the industry in 2017; the last year, it’s probably to be again were much less. For Kurt Frischknecht (64), managing director of the Enterprise Association for Furniture in Switzerland, it is clear what more competition in a shrinking market manner: “If XXXLutz opened new stores, then this is most effective viable on the rate of others. In the industry a hard fight for survival.” a VIEW has faced numerous competition with enlargement plans.
However, in the case of Coop (Livique), Migros (Interior/Micasa), and Pfister, the Tenor is clear: branch closures are no longer difficult. I have these three 93 large and smaller locations in Switzerland by myself! Fierce rate war No branch closures: a daring, however additionally comprehensible statement! Certainly, the furnishings marketplace in Switzerland could grow. The population range is growing steadily; there is an increasing number of Single households. The need for brand spanking new furniture would be to be had. However, in the marketplace is a merciless fee conflict: “All of the pthe profiling only approximately the price. There is much less furniture to be bought, but the average fee and therefore the margin for the fixtures stores decline,” says enterprise servant gourmet of fresh. For all will now not rise to the assertion, the closure of the a or other furnishings in a residence or a storage place will no longer marvel every person.
