In the Swiss furnishings enterprise rumbles, it’s simply superb. Since it’s miles much extra than Table or chair to push. Had already visible the opening of the primary XXXLutz furnishings house nearly a 12 months in the past, in Rothrist, AG, for numerous exhilaration, so the enlargement plans of the Austrian furnishings large capacity, the industry is on the head. VIEW white: Yesterday, the floor-breaking ceremony for every other Austrian fixtures-temple in Affoltern am Albis, close to Zurich. The beginning is scheduled for 2021 planned: “The Albis Park is good for XXXLutz. Thus, we can conclude the extra Zurich vicinity, as well as massive elements of Central Switzerland, made it hard,” confirms Meinrad Fleischmann (58) the growth plans. The former furniture-Pfister-leader Fleischmann to drive for the Austrian furnishings large, the Expansion of offerings in Switzerland. As superb as Ikea Like the first, is also the go out for the second Swiss fixtures house of the Austrians simply positioned subsequent to a freeway. And targets to be the Central Switzerland, which is not saturated, in comparison to other areas with huge fixtures markets. The plans for similarly Expansion are already nicely advanced. A 0.33 place is already recognized, which includes VIEW-and-white: In Dietikon, ZH, the third XXXLutz keep. Wants to affirm the no-one – not deny but also. And therefore will no longer deliver the Austrian furniture massive satisfied. “Our aim is a community of stores, which corresponds to the community of Ikea in Switzerland”, says Fleischmann, the pursuits of the Austrians.
Hard combat for survival Implement the Austrians their enlargement plans, a brand new giant that throws an extra sales capacity of an anticipated 300 million Swiss francs on the market within the Swiss fixtures keep. In this example, the market shrinks in Switzerland for years. Three.8 billion Swiss francs has implemented the industry in 2017, the last year it’s far probable to be again were a bit much less. For Kurt Frischknecht (64), managing Director of the enterprise Association for furniture in Switzerland, it is clear, what more competition in a shrinking market manner: “If XXXLutz opened new stores, then this is most effective viable on the rate of others. In the industry a hard fight for survival.” a VIEW has faced numerous competition with enlargement plans. However, in the case of Coop (Livique), Migros (Interio/Micasa), and Pfister, the Tenor is clear: branch closures are currently no longer an difficulty. These three 93 of large and smaller locations in Switzerland by myself! Fierce rate war No branch closures: a daring, however additionally comprehensible statement! Because, certainly, the furnishings marketplace in Switzerland could grow. The range of population is growing steadily, there are an increasing number of Single households. The need for brand spanking new furniture would definitely be to be had. However, in the marketplace is a merciless fee conflict: “All of pthe rofiling only approximately the price. There is much less furniture to be bought, but the average fee and therefore the margin for the fixtures stores decline,” says enterprise servant gourmet of fresh. For all will now not rise to the assertion, the closure of the a or other furnishings in a residence or a store place will no longer marvel every person.
